Labels vs. Decals vs. Overlays: Choosing the Right Product Identification for OEM Success
For original equipment manufacturers (OEMs), effective product information presentation plays a critical role in shaping how their brand is perceived. Labels, decals, and overlays play distinct roles in this visual narrative, each with its unique characteristics. The terms “labels”, “decals”, and “overlays” might seem interchangeable, but there are subtle yet important differences between them. Understanding […]
Your Go-To Resource for Labels, Decals, and Overlays
Labels, decals, and overlays are essential in the industrial world—not just for product identification, but also for operational safety and efficiency. They go beyond simple stickers; these durable components are engineered to withstand harsh environments, extreme temperatures, and chemical exposure while delivering critical information.
Choosing The Right Decal Material
When it comes to creating durable, high-quality OEM decals, one of the most critical considerations is the choice of base material. The base material forms the foundation of the label, decal, overlay, or nameplate “sandwich,” and selecting the right material is essential for ensuring longevity, resilience, and visual appeal. In this blog, we’ll explore the […]
Bridging Precision and Reliability: The Essential Role of OEM Labels, Decals, and Overlays
For Original Equipment Manufacturers (OEMs), precision and reliability are key and the role of labels, decals, and overlays cannot be overstated. These seemingly small elements play a crucial role in a wide array of applications, ranging from industrial machinery to health and fitness equipment. They provide vital instructions, warnings, identification, and branding, all of which […]
Understanding Color Consistency: The Role of Delta E in Precision Color Matching
In today’s competitive market, brand consistency is everything. One of the most critical factors in maintaining a strong brand identity is ensuring that colors remain uniform across all applications – whether on product labels, vehicle wraps, or equipment overlays. At Visual Marking Systems (VMS), we specialize in precision color matching using advanced technology to deliver consistent, […]
Lessons from a Rebranding Project: Navigating a Sticky Situation with Premium Vinyl & Expert Installers
At Visual Marking Systems (VMS), we pride ourselves on delivering high-quality custom vehicle graphics solutions that not only look fantastic but also ensure the integrity and longevity of our clients’ vehicles. However challenges can arise, and our recent experience highlights the importance of using premium vinyl and engaging PDAA-certified installers for vehicle graphics projects.
The Impact of High-Quality Labels & Decals on OEM Products
In the world of manufacturing, labels might seem like a small detail in the grand scheme of things. However, their impact on your Original Equipment Manufactured (OEM) products can be far-reaching. Labels and decals are not just about branding; they are essential tools that:
Enhancing Emergency Services: The Vital Role of Vehicle Graphics
In times of crisis, every second counts. Emergency services are at the forefront of ensuring the safety and well-being of communities, and the significance of their role cannot be overstated. One often overlooked aspect that plays a crucial role in their effectiveness is vehicle graphics. In this blog post, we’ll explore how vehicle graphics contribute […]
The Precision of Printing Durable Labels, Decals and Overlays
When first impressions matter and product performance is key, the role that durable labels, overlays and decals play in product identification and branding for OEM manufacturers cannot be underestimated. Visual Marking Systems (VMS), an industry-leading manufacturer of product identification, stands out for its expertise in creating custom-printed graphics that not only enhance the appearance of […]
How to Choose the Right Wide-Format Graphics Solution for Your Application
What Are Wide-Format Graphics? You may have heard of wide-format graphics but maybe you don’t fully understand what they are. You’re not alone. The term “wide-format graphics” covers a variety of graphic types that have a few things in common — they’re too big to be created using printers available to the average consumer and […]