Labels vs. Decals vs. Overlays: Choosing the Right Product Identification for OEM Success

For original equipment manufacturers (OEMs), effective product information presentation plays a critical role in shaping how their brand is perceived. Labels, decals, and overlays play distinct roles in this visual narrative, each with its unique characteristics. The terms “labels”, “decals”, and “overlays” might seem interchangeable, but there are subtle yet important differences between them. Understanding […]
Your Go-To Resource for Labels, Decals, and Overlays

Labels, decals, and overlays are essential in the industrial world—not just for product identification, but also for operational safety and efficiency. They go beyond simple stickers; these durable components are engineered to withstand harsh environments, extreme temperatures, and chemical exposure while delivering critical information.
The Impact of High-Quality Labels & Decals on OEM Products

In the world of manufacturing, labels might seem like a small detail in the grand scheme of things. However, their impact on your Original Equipment Manufactured (OEM) products can be far-reaching. Labels and decals are not just about branding; they are essential tools that:
The Precision of Printing Durable Labels, Decals and Overlays

When first impressions matter and product performance is key, the role that durable labels, overlays and decals play in product identification and branding for OEM manufacturers cannot be underestimated. Visual Marking Systems (VMS), an industry-leading manufacturer of product identification, stands out for its expertise in creating custom-printed graphics that not only enhance the appearance of […]
Expanding Our Offerings While Staying True to VMS’ Core Niche

At Visual Marking Systems (VMS), we pride ourselves on our innovative and customer-centric approach to the printing industry. Our CEO, Dolf Kahle, recently had the opportunity to share some of our strategies and successes in a video interview with Dan Marx, the senior content editor for NAPCO Media. The interview, titled “Dolf Kahle of VMS […]
Choosing the Right Material for Industrial Equipment Overlays & Nameplates

With all the advanced print technologies available, there’s a lot to keep in mind when selecting materials for OEM graphic overlays, labels, decals and nameplates for your industrial equipment. Whether you’re a manufacturer of food processing equipment, electronics, medical devices or components for the HVAC industry, it is more important than ever for your products […]