Michelle Willmott is the Chief Marketing Officer at Visual Marking Systems, where she leads strategic marketing initiatives that drive long-term growth, brand visibility, and customer success. With over 20 years of experience in B2B marketing, Michelle specializes in marketing for manufacturers. She builds scalable marketing programs that align with sales teams, strengthen brand positioning, and empower organizations to achieve measurable results. Her expertise spans industries including fleet management, OEM product identification, and industrial branding, helping businesses leverage high-performance graphics to boost visibility and accelerate growth.