As a buyer, engineer or product manager of OEM products, you understand that one of the most often-overlooked parts of a product, the graphic overlay, is an essential part of your supply chain. You know that the negative impact of poor quality, production or delivery of a label can damage your brand and your customers’ perception of your company.
The OEM product market is complicated, with wide-ranging applications. For buyers, engineers, designers and product managers, understanding this commodity can be frustrating with the range of adhesive, material and application options that are available—and choosing the right label for your speciﬁc application can sound like a daunting task.
That’s why it’s so important to have a well-researched, articulated and vetted strategy for every group of materials and commodities that you purchase. Having a vendor who is an expert in each industry can be an invaluable resource while you create or reﬁne your strategy. The skilled technical staff at Visual Marking Systems are experts at developing vivid, high-impact OEM product identiﬁcation, helping companies gain a signiﬁcant edge with innovative markings that reﬂect their style and attract new customers.
To make your buying experience as simple as possible, our staff is always ready to assist with graphic design, material selection, printing process recommendations, product design and quality assurance programs.