Challenge: Finding Wide-Format Graphics Within Scope
Visual Marking Systems was approached by Chris Coville, owner of CCA Advertising Art & Photography, which is made up of creative graphic designers and photographers serving companies across the country with one-stop design and production of marketing solutions. CCA was tasked with developing front lobby signs for its customer, Cleveland Steel Container (CSC), which wanted two large full-color photographic-quality prints to be hung inside its corporate office.
The challenge? CSC’s office walls were curved, so a typical picture in a frame just wouldn’t do. Although CCA has its own photo studio and does digital photo illustration, the wide-format graphics CSC was looking for were just outside of its scope, so it came to VMS for a creative solution.
Solution: Custom Printing Solutions
Knowing that image quality was crucial to this project, VMS design engineers began researching materials, with the goal of finding a flexible substrate that wouldn’t crack the print upon application to the curved surface.
VMS created color proof prototypes on multiple substrates so CCA could actually test them out. VMS worked directly with CCA to maintain a continuous proofing process to ensure the color and custom graphics were produced to their correct specifications at the highest possible quality.
Results: Hit it Out of the Park
VMS knew that color, material, image quality and longevity were key to this project, and made it its mission to develop a high-quality, full-color product that exceeded expectations.
“Because image quality was so critical on this project, VMS printed out large samples for us to evaluate. The end results were stunning! Our customer was extremely happy with the final product.”
Chris Coville, Founder, CCA Advertising Art & Photography
As a leader in providing high-performance, wide-format graphics and custom printing solutions, VMS continually strives for achievement and continues to be innovators in the printing industry, diligently working for its customers, helping with their projects and listening to their ideas. From there, VMS interprets those ideas into a better, faster and more cost-effective way of producing high-quality products at an affordable price.
In this economy, saving time and money is more important than ever before. VMS exceeds its customers’ expectations and delivers a product that outlasts, outshines and outperforms its competitors. As a result, VMS continues to create and maintain successful relationships with its customers.