VMS Partners With Matco Tools to Create New Custom Wraps
Challenge: Go Beyond Custom Colors to Let Customers Express Themselves
Matco Tools, a manufacturer and distributor of quality professional automotive repair tools, diagnostic equipment and toolboxes, wanted to give their distributors’ customers the ability to express themselves through art. Their goal was to drive excitement for their newly designed toolbox vinyl graphics which had little success in the past because the process wasn’t streamlined. They wanted a program where even more customers could get involved, with not only custom colors, but customized graphics as well. And, they wanted a partner that could see their project through from ideation to implementation.
Solution: A Partner That Could Create Graphic Overlays From Start to Finish
Matco approached VMS to help make their custom toolboxes a reality. The VMS graphic design team took the time to understand Matco’s goals, vision, target audience and budget to come up with the design for their desired layouts. In addition, VMS provided engineering support for the project, which included expert advice on how to best lay out the custom graphics so each of the toolbox designs was highlighted in the best possible way. Once production of the graphics was complete, Matco utilized VMS’ graphics installation services to teach their team members how to properly install the graphics to ensure they would last for years to come.
Result: An Excited Crowd and Thousands in Projected New Revenue From Custom Overlays
The overall project, which included design, production and installation services by VMS, was well received by distributors and their customers. So well received in fact, Matco unveiled five new graphic overlay options at this year’s National Business Conference and Tool Expo, which was hosted in Las Vegas, Feb. 9-13, 2019. Matco is expecting a great uptick in orders for these new graphic overlay options and is pushing forward with the momentum gained to eventually offer completely customizable toolbox wraps for their distributors.
Do you have an OEM labeling project you’re working on and need a partner to assist from project ideation all the way through implementation? We’d be happy to provide a quote. Request one here.