Challenge: Go Beyond Custom Colors to Let Customers Express Themselves
Matco Tools, a manufacturer and distributor of quality professional automotive repair tools, diagnostic equipment and toolboxes, wanted to give its distributors’ customers the ability to express themselves through art.
Their goal was to drive excitement for their newly designed toolbox vinyl graphics, which had little success in the past because the process wasn’t streamlined. They wanted a program where even more customers could get involved, not only with custom colors but customized graphics as well. And, they wanted a partner that could see their project through from ideation to implementation.
Solution: A Partner That Could Create Custom Vinyl Decals From Start to Finish
Matco approached VMS to help make its custom toolboxes a reality. The VMS graphic design team took the time to understand Matco’s goals, vision, target audience and budget to come up with the design for their desired layouts. In addition, VMS provided engineering support for the project, which included expert advice on how to best lay out the decals so each of the toolbox designs was highlighted in the best possible way.
Once production of the graphics was complete, Matco utilized VMS’ graphics installation services to teach its team members how to properly install the graphics to ensure they would last for years to come.
Result: An Excited Crowd and Thousands in Projected New Revenue Expected From Custom Vinyl Decals
The overall project, which included design, production and installation services by VMS, was well received by distributors and their customers. In fact, Matco unveiled five new custom vinyl decal options at the 2019 National Business Conference and Tool Expo in Las Vegas. Matco is expecting a great uptick in orders for these new vinyl decal options and is pushing forward with the momentum gained to eventually offer completely customizable toolbox equipment wraps for its distributors.
Do you have an OEM vinyl wrap or labeling project you’re working on and need a partner to assist from project ideation all the way through implementation? We’d be happy to help.