Developing a Brand Identity for Your Fleet

VMS Partners With Medical Service Company to Achieve Design Continuity

Challenge: Brand Identity Across Entire Fleet

Medical Service Company is a medical equipment supply company and post-acute healthcare provider that specializes in chronic-respiratory disease management; headquartered in Cleveland, Ohio, they have 29 locations throughout the midwest. MSC wanted to improve overall branding with consistent, high-quality fleet graphics across over 100 vehicles, as well as update their interior and exterior facility graphics.

Solution: New, High-Impact Design and On-site Installation

VMS worked with the marketing team to create a new design that stood out from the competition and was instantly recognizable on the road. VMS designed the art to easily define what MSC does for its customers and was able to provide on-site installations at multiple locations throughout its large nationwide network of installers.

Results: Updated Look and Design Continuity Across Fleet and Facilities

MSC approached VMS to help make consistent branding and high-impact fleet graphics a reality. The VMS fleet experts and graphic design team developed graphics that would stand out on a variety of vehicle models, and showcase MSC in a professional manner. 

“Our vehicles act as mobile billboards that point a spotlight on our services, our heritage, and our professionalism. By using graphics from Visual Marking Systems, we achieved the design continuity and standardization we desired in our fleet.” – Josh Marx, VP of Business Development

Do you have a branding project you’re working on and need a partner to assist from design through implementation? We’d be happy to provide a quote. Request one here.

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